Tagged: specialty license plates

Texas license plates are receiving a retro makeover.

Called the “Texas Classic,” the new plate is decidedly basic: white with black text, the Texas star, a state silhouette and “Lone Star State” emblazoned at the bottom.

Many of those design decisions are driven by security: The Texas Classic has bigger letters and a new pattern – letters and numbers group together instead of interspersed – which makes for easier reading. There are also two anti-counterfitting threads embedded into the plates.

But there’s something about the monochromatic design that goes beyond security. With its throwback design, the plate arguably falls into the realm of “hipster branding.”

Money that non-profits receive from a Texas specialty license plate program will be cut in half unless the legislature takes action, according to a coalition of charities. The diverse group of non-profits includes the anti-abortion group Texas Alliance for Life and the pro-cycling organization BikeTexas.